Tagged: mobile applications

Mobile Brands still not “showing us the money”…..

Just posting a video from a panel discussion I was on at the App Nation Conference in San Fran last year that dealt with the lack of dollars dedicated to mobile marketing. Was watching this and marveling at how little progress has been made since then on this front.

More mobile accounts are being activated than ever before – more mobile web traffic is being reported than ever before, and brands that are mobile savvy are seeing direct ROI from mobile marketing investments – but still, crickets out there from the majority of mainstream brands.