Bio

warren zenna speaking panel mobile monday presentation new york city

Warren’s digital marketing career started in pre-Google 1995, when the internet was still in its infancy and digital marketing was considered a pioneering innovation. From 2001 to 2010, Warren established himself as a Digital Brand Marketing and Business Development expert, working exclusively on the marketing services /agency side of the business with firms both large and small including BrandGames, IMC2, Zeta Interactive, iCrossing and Publicis Groupe (Phonevalley/Digitas).

During this period Warren established himself as a mobile marketing expert focusing on helping Fortune 500 brands to establish and implement large-scale B2C and B2B mobile strategies. His entrepreneurial mind-set and ability to keep pace with disruptive and emerging trends (search, gamification, social, mobile, data, location, etc.) led to his move toward specialization.

For 4 years, Warren established his own marketing consulting firm, Zenna Consulting Group (ZCG) to focus on his passion of serving primarily niche, regulated industries (Financial Services, Healthcare/Pharma and Legal) with Digital Brand Strategy and Online Reputation Management.

At ZCG Warren led a team of specialized experts who provide a unique mix of marketing disciplines that help companies and individuals develop, manage and protect their online brand reputation and identity.

Currently, Warren is the EVP / U.S. Managing Director of Mobext, Havas Media’s Global mobile unit. In this role, he oversees the strategic and operational aspects of Mobext’s mobile activation activities across the Havas network.

Native resident of New York City, Warren is a frequent speaker at major digital marketing conferences and is a featured writer for leading industry publications.

Warren received a BFA in Advertising Design from Syracuse University’s College of Visual & Performing Arts and concentrations in S.I. Newhouse School of Communications.

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